2024 might have brought challenges, but 2025 is shaping up to bring better conditions for small businesses. Now’s the best time to focus on setting your business up for success.

To help you prepare, we spoke with James Scott, a Chartered Accountant and Managing Director at JD Scott & Co, a firm that specialises in supporting small businesses. With years of experience helping business owners overcome challenges and build stronger, more resilient businesses, James shared seven practical strategies that any small business can adopt to thrive in the year ahead.

1. Know your numbers

Numbers are the language of business, and tracking your key financial metrics can transform how you make decisions. Even if you’re not a “numbers person,” James stresses that focusing on the basics can make a world of difference.

Start by setting your sights on four essential metrics:

  • Sales growth: How much has your revenue increased compared to last month or last year?
  • Gross margin: What does it cost to deliver your product or service versus what you’re charging?
  • Net profit margin: How much of your revenue is actual profit after all expenses?
  • Tax obligations: Keep track of what you owe to avoid surprises.

Review these metrics monthly to identify trends and adjust your strategy. “Visualising these figures over time helps you make smarter decisions,” says James.

2. Uncomplicate cash flow

Cash flow is the lifeblood of any small business, but it’s easy to overlook the obligations tied to incoming cash. James Scott explains, “Business owners might see a lump sum in their bank account and think it’s all theirs to spend. But in reality, a good portion needs to be earmarked for GST, super, or wages.”

Here’s how to simplify cash flow management in 2025:

  • Invoice regularly and promptly: Don’t wait to send out invoices. The sooner you bill, the sooner you’ll get paid.
  • Chase debtors early: Follow up on overdue invoices as soon as the due date passes. Letting debts linger only adds unnecessary stress.
  • Plan for tax and payroll: Remember, some of your cash belongs to the ATO or your employees. Set funds aside for these obligations as soon as the money comes in.

By staying on top of your cash flow, you’ll reduce stress and be in a better position to reinvest in areas that drive growth, like new equipment, marketing, or hiring.

3. Secure the funds to fuel your business

Many small businesses underestimate how much capital they need to operate smoothly and grow, often leaving themselves exposed to financial stress when unexpected expenses arise.

Here’s how to strengthen your capital position in 2025:

  • Plan for unexpected expenses: Build a financial buffer with three to six months of operating expenses to cover unforeseen costs without disrupting your business.
  • Set benchmarks for capital needs: Work with your accountant to identify how much capital your business requires based on its size, goals, and industry. This clarity ensures you’re not caught off guard by cash flow demands.
  • Explore funding options: To ensure your business has access to the funds it needs when it matters most, consider options like retained earnings (keeping profits in the business), equity (bringing in investors), or financing solutions (such as loans or lines of credit).

Not sure where to start? Speak to a Prospa specialist today to access the funding you need to grow in 2025.

4. Keep your tax records up to ATO standards

With the ATO tightening regulations on small businesses, ensuring tax compliance has never been more relevant. “It’s not just about your financial statements,” James explains. “You need to have all your supporting documents in order — whether it’s car logbooks, work-from-home records, or proof of deductions.”

Here’s how to stay compliant:

  • Keep detailed records: Maintain accurate and organised documentation for all expenses, including vehicle use, home office hours, and business-related purchases.
  • Avoid risky tax strategies: Stick to legitimate deductions and steer clear of advice that seems too good to be true.
  • Work with a professional: An experienced accountant can help you optimise your tax obligations while staying fully compliant with ATO requirements.

 

5. Stay flexible and find growth opportunities

Even in tough economic environments, opportunities for growth always exist if you stay adaptable. James explains, “Small businesses have the advantage of being nimble. While big corporations are impacted by the broader economy, SMEs can weave through challenges and pivot to seize opportunities.”

Here’s James’s tips in this area:

  • Experiment with new tactics and platforms to reach untapped audiences. As James suggests, “Sometimes it’s as simple as picking up the phone and reaching out to old clients or trying a new channel like TikTok.”
  • Look for gaps in the market or under-served needs that your business can address.
  • Keep your operations lean so you can pivot quickly when needed.

Adapting quickly is what sets successful small businesses apart.